EVENT
The Mountain View Art & Wine Festival “A Festival Like No Other” is Silicon Valley’s World-Class Art, Music & Food Festival, voted Best Festival by Metro readership for more than a decade.
Featuring 350 of America’s finest artists and craft makers showing exceptional handcrafted wares, live music on stage and street throughout downtown, the Pigskin Party Lounge with football and baseball on a giant screen TV, luscious food and drink purveyors with premium wines, seasonal craft beer, and signature cocktails, artisan specialty food makers.
Sensational young performers on the Mountain View’s Got Talent Community Stage, Family-friendly activities for kids, and kid-specific vendors.
Festival admission is free
For more questions please refer to the FAQ’s below.
About the Event
When and where is Mountain View Art and Wine Festival?
September 7-8, 2024 • 11am to 7pm (Saturday), 10am to 6pm (Sunday) Located on Castro Street between El Camino Real and Evelyn Avenue, Mountain View, California - Free Admission
What is the Mountain View Art and Wine Festival?
Mountain View’s longtime signature event, the Art & Wine Festival was launched in 1971 as the first major fund-raiser for the Chamber of Commerce. Today, it is considered one of the nation’s top art festivals. Realizing the goal of its founders, the festival provides a consistent stream of revenue that helps fund Chamber programs throughout the year. Proceeds are invested in carefully crafted programs that help strengthen and bring together Mountain View’s diverse community. The Chamber in concert with its Foundation works to partner with businesses, local schools and nonprofits through various programs. The Chamber’s Foundation (MVCoCF.org) provides diverse programing aimed to help different areas of the community. These programs include Leadership Mountain View (lmv.education) which develops well-rounded and thoughtful leaders to move the community forward, Scholarship Mountain View, which supports scholarships for local high school students pursuing a degree, and I Love Mountain View (ilovemv.org) which acts as the virtual visitor center for the city.
What is the expected attendance and demographics of the event?
The expected attendance of the 2024 Mountain View Art and Wine Festival is 150,000 people throughout the course of the weekend. Given the nature of the area the historic Cow Hollow district offers a great opportunity to market your brand to a higher than average household income at $270,000 and a wide range of ages. The median age is 33 years old and 54% are female.
Is the event free admission?
This is a free event with no admission cost!
Who is the event promoter?
Miramar Events based in the San Francisco Bay Area is the 2024 Mountain View Art and Wine Festival producer. Miramar Events is a creative agency whose expertise encompasses developing, managing and leveraging all facets in the marketing, promotion, production, strategic planning and sponsorship sales of special events. Founded in 1986, we’re involved in events that bring people together, inspire them, and stimulate their minds. Our events are well-established in the San Francisco Bay Area marketplace, enjoying widespread support among corporate sponsors, print, broadcast and digital media, and millions of consumers in the region. We have a proven track record providing exceptional services to a broad base of clients including consumer product companies, municipal agencies, and civic and charitable organizations. For more information please visit: miramarevents.com
How is the event promoted?
TV, radio, newspaper, magazine, online, and social media.
Are the special attractions or aspects of the event that can be sponsored?
We offer a variety of opportunities for brands and businesses to align and integrate their brands and products with impactful tie-ins and offer a wide range of possibilities, from branding specific assets and areas of the event like entertainment stages, beverage tents, kids funzone, and other themed areas all with prominent, big splash branding to special ancillary events like sponsoring the famed waiters race, which takes place on Sunday June 4th at noon. We welcome the opportunity to customize a sponsorship package to fit your goals, parameters and budget.
Will the event still take place if there is inclement weather?
Mountain View Art and Wine Festival is a rain or shine event.
What is the weather typically like during the event?
The average weather for Mountain View Art and Wine Festival is a pleasant 70 degrees and is historically a sunny month with an average of 25 days of sunshine throughout the month.
How soon could I start setting up my display or space?
Setup can begin at 6am Saturday, September 7th after the street closure takes place (Earlier setup can be prearranged with Miramar Events for large scale activations). Sponsors and exhibitors must be setup and in place and vehicles removed from the event site by 9am to allow time for the event to open to the public. Cleanup and removal of product from your space between Saturday night and Sunday morning can begin after the event closes Saturday can begin starting at 7pm. Sponsors and exhibitors must be set back up on Sunday by 9am to allow time and space for the event to the public. The final breakdown for the event and removal of your belongings can begin Sunday after 6:30pm or when access is allowed by event security. Please have everything removed from the street by 9pm to aid in the reopening of the street.
Can I rent things like tents and tables from Miramar Events for the event?
We always go the extra mile for our clients and are happy to coordinate and manage arrangements for tents, tables and chairs for our clients. There is an additional cost attached to these items unless they’re included in your contract. Our inhouse branding agency can also help guide your organization in producing event signage and more. Let us know if you would like help in ensuring your event activation goes smoothly and successfully.
Is parking available?
There is several parking lots surrounding the festival permiter and you should have no issue finding parking for you our your staff. We recommend checking google maps before arrival to pick the location that best suits your needs.
Is power available on site?
There is no street power onsite and if you need power for your onsite activation we highly recommend renting or bringing a whisper-quiet generator, battery pack or power station. The use of generators is only allowed if approved by Miramar Events and the Mountain View Fire Department prior to the event and only in full compliance with code and guidelines. FIRE DEPARTMENT REQUIREMENTS FOR GENERATORS — PLEASE READ CAREFULLY TO BE SURE YOU'RE IN COMPLIANCE: •Generators must be placed 20’ away from other vendors and structures; •Sponsors and exhibitors must have a 40B:C fire extinguisher with the generator; •Sponsors and exhibitors must create a 10’ safety perimeter (barricades, fencing, cones, caution tape) to block off public access to the generator; •Sponsors and exhibitors may not have any additional fuel stored on site or brought onto the site once the event starts; •Sponsors and exhibitors must place rubber matting or some protective safety layer over any extension cord or cable; and •Grounding rods are required in some cases depending on the type of generator. If you require power for your activation let us know so we can discuss details and ensure everything goes smoothly.
Is there overnight security?
Saturday night there will be an overnight security team patrolling the streets. We still recommend to our sponsors that they always take the necessary precautions when leaving out items overnight and strongly recommend any valuables be taken home at the end of the event. While we always strive to provide the best possible environment for our clients to market their products we do like to remind everyone that if you decide to leave anything in your event space overnight that Miramar Events or Mountain View Chamber is not liable for any damage or theft that could happen overnight.
Who is the beneficiary for the event?
Mountain View’s longtime signature event, the Art & Wine Festival was launched in 1971 as the first major fund-raiser for the Chamber of Commerce. Today, it is considered one of the nation’s top art festivals. Realizing the goal of its founders, the festival provides a consistent stream of revenue that helps fund Chamber programs throughout the year. Proceeds are invested in carefully crafted programs that help strengthen and bring together Mountain View’s diverse community.
What other events does Miramar Events produce?
The 2023 Event lineup for Miramar Events includes the Pacific Coast Dream Machines on April 30th at the Half Moon Bay Airport, The Union Street Festival on June 3rd and 4th, and The Half Moon Bay Art and Pumpkin Festival October 14th and 15th
Who do I contact if I have questions regarding the event?
Please reach out to us through our contact page on our website for a quick response as our whole team has access to this contact form.